“Is Apple Music any different from the existing streaming services?”
It’s 2015, streaming music services are a daily grind for music listeners. There may be a few differences in how the music is presented or which artists are offered, but Spotify, Deezer, Rdio and Tidal give more or less access to the same catalog of music. Now Apple joins the game with Apple Music. They immediately are one of the biggest players, because everyone with an iTunes account (except iPhone 4 users) can accept the new terms and get a 3 month free trial.
So what’s new?
Like Beats Music before it, much of the Apple Music experience is focused less on thrusting the user into a sea of 30 million songs with a search bar and is instead more about guiding users towards songs and playlists they might otherwise not uncover.
In addition to the discovery-focused user experience, another differentiating part of Apple Music is Beats 1 live radio station. The idea is that you have a “discover playlist” without a skip button. Listen to new songs whether you like it or not and hopefully discover new artists! Songflow got this one already covered for dutch artists some time ago, including a skip button..
The outcome in short: “There is a lack of technology adoption for the back end of the music industry. Streaming is now becoming the dominant method of music consumption. There is a need to figure out how to work with the streaming services in a way that makes sense to creators.” – That’s why we are as transparent as possible to the Songflow Artists. A flat fee and all revenue is for the maker!