Archive for the ‘ Blog ’ Category

10.000 hours to perfection

Last week I posted about the six steps for artists to get discovered by a wide audience and/or music professionals. One of the main points I made was that it always takes a LONG time before any artist experiences any kind of breakthrough. Even if it appears to the public as being overnight. In that same post I wanted to tell something about Malcolm Gladwell’s 10.000 hour rule . In short: it takes a person at least 10.000 hours to master a skill or talent to perfection.

Eventually I left this theory out of the story because it’s equally criticized as loved. Obviously simply repeating a task for 10.000 hours doesn’t make you a master at it. I could still be rocking my Marshall JCM800 amp on max. volume as I did ten years ago. That still wouldn’t have made me anything close to the musicians I admire. On the other hand if MUSIC is my thing, then it sure took me 10.000 hours to find my place as the music startup entrepreneur I’ve finally become.

So why write about the 10.000-hour rule now?

macklemore_gold_349145The other day I decided to check out the full Macklemore and Ryan Lewis album. Their opening track TEN THOUSAND HOURS exactly covers what I want to say to artists about getting discovered. It’s about believing and investing in yourself to become the best you can possibly be.

Instead of reading, listen to Macklemore tell his story:

Posted in:Blog, News

Three reasons to release your music beyond the Soundcloud

In this post Thomas van Wijk (@thomasvanwijk) explains three key reasons why relying solely on Soundcloud won’t help your music career. Thomas’s startup company Songflow is building solutions to solve these problems for independent artist around the globe.

Don’t get me wrong. I like Soundcloud a lot. They provide some powerful tools for sharing music online and connecting with listeners. It’s no wonder 180 million people actively use the platform. However for artists seeking to boost their career in music Soundcloud’s strength is also it’s biggest downfall. We live in a world where attention is everything. It’s the most sought after and scarce value driver for any online media/entertainment business. Yes that includes you: the musicians, band member, producer or artist manager.

SpaceShuttleSoundcloud is so broadly accepted, that it should play a significant role in the discovery of upcoming artists. Yet I’ve never heard of a success story from Soundcloud as we did in the days of MySpace. Thinking about this problem I finally came up with three reasons why relying on Soundcloud isn’t helping your music career and what you can do about it today:


1. Too much music

It’s said that users upload 10hrs. of audio to Soundcloud every minute. Almost all the artists I ask use the service. Now think about your prospective fans. Are they exclusively listening to new artists on Soundcloud? Do they magically discover your songs while surfing the platform? Sharing your tracks on Soundcloud might be convenient, but it’s hardly a unique selling point if millions are doing the same thing every day.


2. Where’s the money?

Soundcloud doesn’t provide a way for artists to get paid for the use of their recordings. Services such as: Spotify, Deezer, and Rdio account every streams. So in addition to being valuable to listeners they also provide an income for content providers. I don’t mean this to attack Soundcloud in any way, but music streaming is the fastest growing market in digital music sales. It has already taken over downloads as dominant type of music service in some European countries and will continue to take over the world in the coming years. Artists who take their career seriously and want to be discoverd should try to create maximum value around their content and fan base. If that means shifting your sharing activities to more commercial social music services. Go for it!


3. Reach out to streaming subscribers

Who do you want to have as fans? Yes, the premium subscribers to streaming services: loyal active music lovers who pay ten bucks each month to have unlimited access to the world’s greatest music. For example: I use Spotify. I pay for it. Think about the work I have to do to come to your Soundcloud page and listen to your tracks. My phone is already filled with offline playlists. Remember: attention is everything in today’s online music market. Make it easy for me and the 20+ million other subscribers by distributing your content to a service I actively enjoy and use, not just one you find easy and is free to work with.


Building solutions

I know it’s not easy to deal with the technical, legal and financial issues of a full-blown digital release. It might even be a bit scary to reach out beyond your own social circle. I often meet artists who dream of “making it” in music, but with no clue on how to get there. I founded Songflow to help those artists with a simple solution. Soundcloud made sharing sounds across the web simple and fun. Songflow is doing the same thing for releasing your music to popular music services, sharing your discography with fans and collecting sales revenue. We want you to feel good about taking that next step in your music career. Experience it for yourself at

Posted in:Blog

Songflow Sounddrop

“Spotify playlists are cute, but we want to go the extra mile. With Sounddrop we created our own room in which you can listen to the music we listen to in real time.”  


“Enjoy our Songflow HQ in Sounddrop!”

Posted in:Blog

Songflow homepage launch

“Today we launched our brand new homepage! This is an important milestone in Songflow history. Check it out to see what we’re all about.”

Posted in:Blog

Spotify teams up with Samsung


Europeans who have been pining for a(nother) way to bring Spotify into their living rooms can rest easy, now that Samsung is on the case. The pair have teamed up to bring 18 million tracks to Sammy’s 2012 E-Series Smart TVs with a new app designed for the platform. The software will arrive later this year, with existing Premium users finding their playlists already syncing, while those new to the service will be offered a short free trial to coax them into signing up. If you’ve yet to make an investment in one of the displays, the company is also planning to add the functionality onto its Blu-Ray players and Home Theater systems in short order.




Our Opinion

“Chill!: The less dependent Spotify gets from your compueter and the more you can experience it in your living room the better. Now you can share and experience Spotify with your family, just as the stereo set from the old days.” 
Check ou this video!


Posted in:Blog

Ping Dead: Apple’s iTunes Social Network Will Shut Down On September 30


All good Pings must come to an end, and for Apple’s social network Ping, that end date is coming soon.

Apple has officially announced that Ping, its music-based social network baked into the iTunes desktop player, will shut down on September 30. Clicking on the Ping tab (try it, just once, while you can) brings up a message that says just that.


AllThingsD also points out that Apple’s old website for Ping has vanished from the face of the Internet.

Introduced at a September 2010 Apple event as “a social network for music,” Ping never really caught on with music-listeners. A kerfuffle with Facebook over sharing activity may have doomed Ping from the start: Facebook blocked access to Ping, which made it impossible to find Facebook friends who were also using Ping.

Ironically, Ping will be replaced with deep Facebook integration in iTunes 11. Whenthat version of iTunes becomes available in October, you’ll be able to see whenever your Facebook friends “Like” an artist, song or album on iTunes.

You can read more about the new iTunes — which will be, for the first time in two years, Ping-less — here.


Our Opinion

`The idea of ping was a nice one. But as we can see the idea of socializing music over facebook is a more succesfull one.`

Posted in:Blog

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